Saturday 12th of July 2014

Wash United: “Protecting the beautiful game”:

“Protecting the beautiful game”:

WASH United and CECAFA join hands at the 2012 CECAFA Tusker Senior Challenge Cup to
make hand-washing with soap cool and sexy
[Kampala] “Protecting the beautiful game” is the motto for a new innovative partnership between
the Council for East and Central Africa Football Associations (CECAFA) and WASH United around
the 2012 CECAFA Tusker Senior Challenge Cup.


Hand-washing with soap is the far most cost effective intervention to prevent diarrhoea, one of the leading causes of child deaths in Africa.
Together, CECAFA and WASH United will harness the positive power of sport to promote handwashing with soap in the region. During the tournament, CECAFA and WASH United will reach out to millions of football fans, both through television as well as in the stadium, to raise
awareness for the importance of hand-washing with soap at critical times. The initiative is supported by participating national teams.

2.5 billion people worldwide live without access to a toilet. Diarrhoea resulting from a lack of toilets and poor hygiene has now overtaken pneumonia to become the biggest killer of children in Sub-Saharan Africa. Studies show that the simple act of hand-washing with soap at critical times can reduce the occurrence of diarrhoea by half.1 Moreover, it can also reduce the risk of lower respiratory tract infections like pneumonia by up to 23%.2 Unfortunately, this life-saving behaviour isnot widely practiced. While the overwhelming majority of households in Sub-Saharan Africa have soap available, many do not use it to wash their hands at critical times (most importantly after using the toilet and before eating). Using football ambassadors (including Didier Drogba, Asamoah Gyan,Bastian Schweinsteiger and many more) and innovative fun-based communication as a vehicle, WASH United aims to make hand-washing with soap a priority in people’s minds and - ultimately - to change people’s hand-washing behaviour.

CECAFA Media Officer Rogers Mulindwa explains, “CECAFA and WASH United have decided to join hands in a strategic partnership on the occasion of the 2012 CECAFA Tusker Senior Challenge Cup because we recognise the transformative role of football and sport stars, especially when it comes to
changing mindsets and behaviour”. Hand-washing messaging will be communicated both during the broadcasts of the matches, as well as in the stadium.
Moreover, the national teams of the participating countries will play their part in “Protecting the beautiful game” by engaging in hand-washing trainings. WASH United Executive Director Thorsten Kiefer stresses: “We are extremely excited to work with CECAFA and engage with the participating national teams to promote hand-washing with soap in the region. It is such innovative partnerships that will help us achieve better progress towards the goal of ending the needless deaths of children in Africa. Together, we can make hand-washing with soap cool and sexy - and show diarrhoea the red card!”




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In The News

Salute Origi : Kenyan Divock Origi became the 1st Kenyan to score at the world cup after he turned a listless Belgian performance into a late 1-0 win over Russia on Sunday, enough to qualify for the next round of the World Cup with two straight victories. With this goal, Origi became the youngest goalscorer in Belgium World Cup history at 19 years, 65 days old. With Belgian King Philippe looking on, substitute Kevin Mirallas hit a freekick against the post in 84th minute, setting off a late revival. At first it looked like late moves from Eden Hazard would only camouflage a dismal performance. Playmaker Edin Hazard made a move into the penalty box area on the left and spotted Origi free in the center. A pinpoint pass from Hazard and cool right-foot finishing from the 19-year-old Origi gave Belgium more than it deserved. Divock Origi who is the son of renown former Harambee Stars player Mike Okoth Origi was born at Oostende Belgium and has lived most of his life outside Kenya. Taking into account of his nationality Kenyans could not stay away from celebrating that special moment of fame after he scored like they did for Obama and Lupita Nyong’o. ///////////////////////////////////////////////////////////////
"CECAFA Tournaments are a means of using Sport in general and football in particular to promote peace in the Great Lakes Region and the Horn of Africa.– Secretary General"- Nicholas Musonye
"CECAFA tournaments attract a very wide following across East and central Africa becoming one of the successful soccer body" ,Media Correspondent

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